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 IoT in Retail

Retail Is Embracing The Internet of Things (IoT) Transformation

With more industries discovering the benefits of IoT, advanced technologies are becoming more widespread. Retail is one sector that has wisely embraced these modern developments, resulting in enhanced customer experiences, reduced costs, and streamlined operations. Radio-frequency identification, which is better known as RFID, is one technology that’s taken the retail domain by storm. Before delving into how the retail industry is benefiting from IoT, here’s a look at how RFID works.

RFID: What It Is and How Does It Work

RFID uses data encoding techniques to store and analyze data. More specifically, radio waves read RFID tags or smart labels and, in turn, transfer this information to the appropriate party. While this technology is fascinating, it’s not new to the retail world. However, improvements in sensors have recently been made to promote better connectivity and communication.

Once an RFID tag is attached to an item or product, an RFID reader and antenna work in tandem to transmit data to IoT platforms. Not only does this deliver a more personalized shopping experience, but it also provides retailers with unmatched insight. With IoT growing by leaps and bounds, here’s how the retail sector is benefiting from ongoing advancements.


Increased Customer Satisfaction

For any business to thrive, it’s crucial to cater to customers. From recognizing their wants to anticipating their needs, the customer always comes first. After all, consumers have certain expectations when it comes to service, speed, and efficiency. In essence, these elements contribute to the overall customer experience, making IoT a godsend. With IoT solutions, retailers can determine how satisfied customers are.

For example, when connected to a dashboard, IoT sensors can collect customer feedback. Since retail stores rely heavily on shopper satisfaction insights, this input is invaluable. Using this real-time data, companies can find ways to improve the customer experience.

IoT can also create the ideal shopping atmosphere. Using automatic sensors, light switches can dim when a store is less occupied. What’s more, IoT devices can adjust the air conditioning based on how many people are coming and going. These immediate responses bode well for customer satisfaction. Best of all, no human involvement is needed.


Coronavirus Compliance

Since rearing its contagious head, COVID-19 has made countless industries jump through hoops. The retail field is no exception. While shopping, customers want to feel safe. Unfortunately, COVID-19 presents numerous risks, making it critical for retailers to safeguard their shoppers. With IoT solutions, it’s easier to enforce physical distancing requirements and other necessary safety measures.

Most importantly, this technology allows businesses to share pertinent information with customers. During these uncertain times, people like to stay in the know. Thanks to advanced technologies, stores can make shoppers privy to occupancy rates, safety guidelines, and in-store sanitation stations. Equally important is keeping staff members informed. Fortunately, by taking an IoT approach, retailers can do just that.


Supply Chain Management & Inventory

With intelligent technology, supply chains look entirely different. Inventory management has also undergone significant upgrades. With these improvements, retailers can optimize their operations. Using smart shelves, workers can monitor stock levels. For optimal transparency, RFID notifications provide updates on sales. With all of this information easily accessible, retailers can keep their shop operating like a well-oiled machine.

Regarding their supply chain, businesses can use advanced software to retrieve relevant information. From quality control to temperature checks, the insights are seemingly endless. With supply chains, knowledge is power, which is why IoT technologies are so highly sought-after. Using present-day alternatives, retailers can develop tracking solutions, uphold timely deliveries, and keep products protected while in transit. As a result, they gain a favorable reputation and, in turn, expand their customer base.


Getting Started With IoT In Retail

With IoT networks becoming more accessible, more retailers are taking advantage of this cutting-edge technology. In addition to improving their bottom line, IoT also helps retailers foster a transparent environment. At Davra, we’re keeping a close eye on how these developments are unfolding.

As IoT specialists, we use our know-how to add value to your business. With a collaborative IoT platform, you can take your company to new heights. To see how we can help get you there, contact us today.



Brian McGlynn, Davra, COO

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